In creating a visual identity for the 2013 UTS Visual Communications Grad Show, we wanted to portray the fun, youthful and dedicated personalities of the graduates. In particular, we wanted to convey the ideas of “working our butts off” and “exposure to the industry." Using a series of visual and verbal puns, a mark and identity was established across a variety of collateral including letterpress invitations, screen-printed posters, bags, books, a website and exhibition mural. Designed together with the ever-talented Oliva King.
The invitation copy will give you a sense of the Grad Show's character: "Culturally engaged, conceptual thinkers, this year’s well rounded graduates will be showing off their greatest assets at the 2013 Grad Show. With work ranging from information design, print, typography, motion graphics, apps, digital media and illustration, this exhibition showcases their wit-wielding, money-makin’ intellect and most importantly, their exquisitely shaped personalities."