Keurig’s Battle of the Brews is a social/digital campaign and sweepstakes to find America’s favorite Keurig beverage. Users were invited to vote for their favorite flavor on a responsive microsite. I created the look and feel across the site as well as social assets and digital ads.
Site performance was vastly improved with my design, year over year. The bounce rate fell from 24% to 11.32%, and the average session duration went from 1.15 to 2 minutes.
Breakfast Blend won, for those keeping score at home.